If you need help making the connection between Upzelo and Intercom; read this article.

What data fields does Upzelo create in Intercom?

Once you have connected your Upzelo account to Intercom there are several data fields (UPZ prefix) that are sent to matching contacts in Intercom:

• Upzelo Customer ID

• Upzelo Membership state - if they are a guest or member of the loyalty programme

• Upzelo Points balance

• Upzelo Referral URL

• Upzelo Tier ID

• Upzelo Tier Name

How could I use these data fields?

There are many ways you can use the loyalty data from Upzelo as part of your marketing efforts. A few ideas include:

• Creating loyalty-specific segments (different tiers)

• Personalise messages based on loyalty activity

• Use loyalty insights to make series decisions.

• Inject dynamic content into messaging campaigns.